I think that every academic researcher must experience a
similar dilemma, the inevitable problem of trying to explain one’s work and
discipline to outsiders – those family members, friends, and new acquaintances
who, quite reasonably, would like to know “what you do” in your work.
Communication researchers, however, seem to face an additional wrinkle in this
explanation, I think, because the object of our study – “communication” – is a
subject upon which everyone (it seems) considers him or herself an expert. The
definition of our subject is also a question, (what do you mean by
“communication,” anyway?) and most speakers also consider themselves to have a
very good grasp of exactly what that definition is. They have very strong
opinions on it, in fact.
I somehow doubt that physicists are routinely told, when
they explain their work to non-academics, “Oh, yes, I use gravity every day. I
know all about that.” Or that molecular geneticists are assured by new
acquaintances, “Oh, yes, DNA. I have that. It’s pretty simple, right?”
Of course, this is not really a complaint, because all of
the reactions generated by my response to the question, “So, what do you study, anyway?” also constitute
data for me. The wrinkle does, however, create a rather difficult situation
when research subjects do their best to tell me what they think I want to know
about their communication, rather than simply letting me observe it. It seems
to take a very long time before subjects will allow me to recede into the
background, and become a mere observer, a data collection instrument, rather
than the foregrounded oddity, outsider, random academic whose presence is cause
for a great deal of speculation and conversation. Why would anyone need to
study something so obvious?
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